Archive for the ‘Potential franchisors’ Category

What is a Franchise Advisory Council?

These organisations can operate under many titles and you may choose to call yours a;

•  Business development group         
• Filter group
• Advisory committee
• Network council

and really anything else that appeals to you!  I would suggest that you don’t get too hung up on the name and that you keep it simple.

So the name aside, why and how would you form a franchise council within your franchise network? or if you have already one, how could you improve what you’re doing now?

Some franchise councils are formed specifically to address a particular niche of the business. This could be ;

• Marketing
• Product R and D
• Conflict
• Service

In general terms the group should be formed to aid consultation on matters of deemed priority by The Franchisor and The Franchisees.

Most franchise councils do not cover specific topics and are broad based discussion groups.

Many Franchisors are apprehensive about forming franchise councils as they fear that will become group “whingeing” opportunities.

Q. Have any of your current or former franchisees used any of the following methods to communicate negative messages about your system?

Response

Notes: 1) A total of 59 franchisors provided a response from an expected  286.

             2) Multiple responses were recorded for some respondents.

2008 survey carried out by the Asia-Pacific Centre for Franchising Excellence.

Interestingly, this perception could be fairly accurate as according to the 2008 survey carried out by the Asia-Pacific Centre for Franchising Excellence, 44 negative approaches were made by franchisees at group meetings. This is certainly not an ideal situation and can affect the morale of the franchisees and the Franchisor. Nor would a Franchisor feel happy about franchisees stirring the pot by chain emails yet there were 36 cases of this reported with no doubt many more not being reported.

So why would you establish a Franchise Council? Are there pros and cons?

Like any committee, yes there are advantages and challenges to setting up an effective council.

Effective is the key word here. A franchise council should only meet when there are matters to discuss.

Some of the benefits of creating a Franchise Council are;

Communication

• Councils provide an excellent opportunity for The Franchisor or its representative to engage in meaningful dialogue with a selection of franchisees. This openness creates a feeling of inclusion and respect for the franchisees opinions.
• The Franchisees feel that The Franchisor is more accountable as they have an opportunity to express dissatisfaction.
• The Franchisor can gain feedback on proposed new initiatives and products before launching.
• The Franchisees are able to present their ideas to The Franchisor in a non threatening environment.

Increased Commitment

• Franchisees who are part of The Council are taking on the responsibility of representing the whole group. This can result in these franchisees having an increased sense of loyalty and commitment to the franchised company.

 Increased Trust

• Suspected “Hidden agendas” become obsolete. The Franchisor can speak openly and honestly at council meetings.
• The Franchisees can broach The Franchisor on sensitive subjects in a proactive manner. Potential problems can be discussed with all parties seeking resolution rather than conflict.

 Increased efficiency and sales

• Yes, franchise councils actually aid in improving the performance of the network.

 Disadvantages of a Franchise Council

• Historically, franchise councils necessitated franchisees travelling to meet together. Travelling incurs costs.

Who should pay for the cost? It would be a very benevolent franchisee who chose to take time out of their business and incur expenses for the “good of the group”.

• A poorly structured and managed council can create more problems than it solves. It should not be allowed to be an opportunity for negative franchisees to influence the rest of the group.

How do we form our own Franchise Council?

There are many guidelines to be used when starting a Franchise Council as it is imperative that is structured and run effectively.

Research other councils that work well for their Franchise network and that have achieved positive results. Find out what works and what doesn’t for others and assess how you can apply these guidelines in your own Council.

© franchisingplus

Author ; Carolyn Dufton Dip.Bus(franchising)

Carolyn is the principal of franchisingplus. franchisingplus is a franchising consultancy advising and mentoring on all aspects of franchising on a national and international basis.

The content displayed is franchisingplus copyright and can only be reproduced or re-published with the acknowledgement of the author Carolyn Dufton. www.franchisingplus.com.au/contact/

Has anyone ever asked you if they can “buy into” your business?

A business has been approached by a third party who has expressed interest in buying into their business.

This prompts the business owner to consider if and how they could include the interested party in their business.

• Could they offer them a partnership?
• Could they sell them a licence?
• Could they become an agent?
• Or should they consider franchising?

The reality of the situation is that a business cannot choose whether to call themselves a franchise.

Franchising is a regulated industry and is governed by the Franchising Code of Conduct. If you are operating within certain parameters you are by definition a franchise and have to conform to the franchising code.

Nor can you engage a franchisee without having provided the legally required franchise documentation.

What are the franchising parameters?

 A franchise exists by definition when;                                   

• one party (the franchisor) grants another party (the franchisee) the right to carry on the business of offering, supplying or distributing goods or services under a specific system or marketing plan
• the franchise business will be substantially or materially associated with a trademark, advertising or a commercial symbol owned, used, licensed or specified by the franchisor
• the franchisee is required to pay, or agree to pay, a fee to the franchisor before starting or continuing the business.

 Simply because a business is called a licence or distributorship does not mean it cannot be a franchise. If a licence or distributorship meets the above definition, it is most likely a franchise and must comply with the code.

Franchising is not a dirty word

 So what if the system that suits your business best should fall within the franchising definition? Well don’t be scared, franchising is nothing to fear if approached professionally.

In fact…. franchising your business could be the best thing you ever did! Read the rest of this entry »

Oh to wave a magic wand and have instantly satisfied franchisees.

Is this a reasonable objective, and is it really possible to have perfectly satisfied franchisees?

Human nature would suggest not.

However it is essential that a Franchisor’s prime objective should be to nurture an environment of franchisee satisfaction. Satisfied Franchisees sell franchises.

So how does one approach this?

Let’s consider;

Income

If a franchisee is running profitably, the chances are that they are happier than a franchisee who is not operating a profitable operation. Does your system have methods in place to discuss the franchisees financials on a regular basis?   Read the rest of this entry »

A Master Franchisee can also be known as a sub franchisor or Master franchisor. Whichever term you choose to adopt, be consistent with the usage in your organisation to avoid confusion.

Master Franchising allows people or corporations to purchase the rights to sub-franchise within a certain territory. This allows the Master franchisee the opportunity to grow a viable business in a fairly short timeframe.

 The Master franchisee should enter into this role with both sales and management experience, since he or she will not only operate a unit, but will also be responsible for the smooth operation of several other locations as well. Additionally, a Master franchisee holds the responsibility of obtaining and educating other franchisees. He or she needs to be available for continuous support for the other franchisees.

Here’s how it works: Read the rest of this entry »

“Has anyone ever seen a franchisor that has sold franchises without an open, operating, and successful company owned location?”

This was a question posed on Linked in by Kelcey Lehrich a US franchising consultant.

This question turned into a discussion that was contributed to by many players in the franchising industry.

In essence, there were two camps. The one camp that maintained that it is not necessary to operate a business prior to franchising and who stated:

“Franchising is its own industry. A Franchisor can achieve the same results with a franchisee who purchases the first franchise and uses it as a “showcase” facility. Out of the 76 industries that franchisors are presently franchising more and more are NOT opening company operations. Most franchisors that do have company operations will sell them after starting to franchise.”

 The reply to this was;       Read the rest of this entry »

So you’ve undertaken a franchise feasibility study, and franchising seems to be a workable option.

The franchising consultant has helped you assess the viability of franchising and the numbers and you’ve ticked the boxes;

•  The business has long term viability
•  There is sufficient profit within the business to create a Win-Win   situation for Franchisor and Franchisee alike.
•  The business has been tested and has been running efficiently and profitablity
•  The system can be taught and replicated
•  All the numbers stack up ensuring long term profitability for the franchisee
•  All intellectual property matters have been acknowledged and are in hand.

So now, there’s a decision to be made. To franchise or not to franchise?

It is common for prospective Franchisors to get cold feet at this stage……and that’s good!

Franchising should never be undertaken lightly.

No responsible franchising professional should ever persuade a business to franchise.

Franchising should be a decision based on………        Read the rest of this entry »

Ever heard a complaint about being charged too little for a product or service?

No it doesn’t happen often does it?

But it occurred to me whilst flicking through the pages of a business magazine that some Franchisors do appear to be charging too little.

I came across a Franchise organisation with around 50 franchises and “many in the pipeline” so the reader was led to believe.

The ongoing monthly fees were minimal and there was no marketing fee.

So I began to wonder……… Read the rest of this entry »

Franchisors must remember that the franchise operations manual forms part of the franchise agreement.

The operations manual is therefore a vital business document that needs to be accurate and consistently updated.

The Operations Manual should be a Franchisor’s best friend.

A breach of the operations manual constitutes a breach of the franchise agreement.

Tips for a great Operations manual   Read the rest of this entry »

“The Ostrich method” does not work well in business generally and particularly in franchising.

Burying your head in the sand and hoping your problems will go away will NOT WORK.

Being in denial of re-occurring issues in your franchise will only lead to a massive blow out of the issue …whatever it may be.

Remember, that since March 2008 when the new disclosure changes occurred, you must disclose

ALL YOUR FRANCHISEES’ CONTACT DETAILS – Past and present.

There’s no picking the best of the bunch to act as advocates to franchise prospects as has happened in the past.

Typical “Ostrich triggers” for  Franchisors are ; Read the rest of this entry »

Have you ever considered franchising your business? Not every business is suitable for franchising and not every business owner is the right person to be a Franchisor.

Creating a system requires both an investment of finance and time and external professional direction. No business should proceed down the franchising path without a full analysis and awareness of their business.

Some Pre-Franchising FAQ’s

 Q. Can I put together my own franchising system? Read the rest of this entry »