I don’t want to be a Franchisor anymore!
I don’t want to be a Franchisor anymore!
As a Franchisor have you ever felt like that?
The answer to that could depend on:
- The length of time that you’ve been a Franchisor.
- The number of franchises in your network
- Your initial reason for franchising in the first place
- The level of support you have from family
- Your internal management structure.
- The strategic planning within your business
- Your commitment to goals
- Vision
- Succession planning
This is a lengthy topic, but one that my day-to-day contact with Franchisors leads me to believe deserves attention.
It is well acknowledged in the franchising sector that Franchisees go through developmental stages;
Initially there is dependence on the Franchisor.
This changes to independence where the Franchisee can feel that they no longer want to be a Franchisee. They can “do it on their own”
Ideally, the Franchisee, with guidance, works through this stage and the end result is interdependence, which is the ideal working relationship between Franchisor and Franchisee.
Greg Nathan refers to these stages as The Franchise E-Factor.
However, little has been researched or documented on the development stages of a Franchisor.
We would LOVE to have your contributions and personal experiences as Franchisors on this topic and have prepared a questionnaire, which you can complete anonymously on this subject.
Please download the questionaire by clicking here and return to us.
Author ; Carolyn Dufton Dip.Bus(franchising)
Carolyn is the principal of FranchisingPlus. FranchisingPlus is a franchising consultancy advising and mentoring on all aspects of franchising on a national and international basis.
The content displayed is franchisingplus copyright and can only be re-published with the permission of the author. www.franchisingplus.com.au/contact.htm.
